It started inside Google

Along the way, Fabi kept running into the same problem: the SEO industry was flooded with cheap, low-quality links that either did nothing or quietly put clients at risk. Real, editorial-quality link opportunities were hard to find and even harder to earn at scale.

So he built a team to solve exactly that. We brought together sharp, web-savvy specialists, the kind who genuinely enjoy digging through the web, and put them to work sourcing quality link opportunities. Over the years that has grown into a library of more than 100,000 vetted opportunities and a full-time team that keeps expanding.

Here is something we are quietly proud of: for years, we barely went looking for new clients. They found us, and then they stayed.

The pattern repeats so often it has become a running joke internally. A client comes to us wanting a handful of backlinks in the US. A few months later, they are asking us to help them in ten more countries. Budgets grow, trust grows, and the relationships last for years. That only happens when the work speaks for itself.

We learned early that two things decide whether a backlink helps you: the quality of the site it sits on, and the way the link is acquired. Most agencies obsess over the first and ignore the second. We treat both as non-negotiable.

Every placement follows content quality policies our link builders stick to without exception. We create genuinely rich, professionally written articles that fit the host website naturally, and we embed your link so it reads as a logical part of the story, never as an obvious advertisement. Our internal test is simple: if a Google quality specialist read this piece, would anything about it raise suspicion? If the answer is yes, we rewrite it.

That discipline is the reason our clients' links keep their value through Google's algorithm updates, instead of vanishing with them.

Search is changing, and visibility inside AI answers now matters almost as much as ranking in traditional results. So we adapted.

Unless you tell us otherwise, alongside your backlink we can also weave a positive mention of your brand into the formats large language models pay attention to: blog posts, listicles, long-form articles and data-rich pieces. One placement, two wins: a quality backlink for your rankings, and a brand mention that helps you surface in AI-generated answers.